{"id":111255,"date":"2024-01-13T08:00:00","date_gmt":"2024-01-13T07:00:00","guid":{"rendered":"https:\/\/goingapp.pl\/more\/?p=111255"},"modified":"2024-01-12T15:20:07","modified_gmt":"2024-01-12T14:20:07","slug":"wielka-brytania-ma-problem-z-reklama-calvina-kleina-z-fka-twigs-powod-seksualizacja","status":"publish","type":"post","link":"https:\/\/goingapp.pl\/more\/wielka-brytania-ma-problem-z-reklama-calvina-kleina-z-fka-twigs-powod-seksualizacja\/","title":{"rendered":"Wielka Brytania ma problem z reklam\u0105 Calvina Kleina z FKA twigs. Pow\u00f3d? Seksualizacja"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Wyspy poruszone. Fotografia FKA twigs i jej nagiego cia\u0142a z lekk\u0105 kurtk\u0105 na ramionach, jak\u0105 opublikowa\u0142a rok temu marka Calvin Klein, zosta\u0142a uznana za obra\u017aliw\u0105. Tak zdecydowa\u0142a brytyjska instytucja Advertising Standards Authority. Co to oznacza?<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">FKA twigs w ogniu kontrowersji<\/h3>\n\n\n\n<p>Widzieli\u015bcie ju\u017c najnowsz\u0105 kampani\u0119 Calvina Kleina? Je\u015bli nie, to nadr\u00f3bcie zaleg\u0142o\u015bci i to jak najszybciej. Wiosenn\u0105 kolekcj\u0119 bielizny reklamuje w tym roku laureat Z\u0142otego Globu dla najlepszego aktora w serialu komediowym \u2013 Jeremy Allen White. G\u0142\u00f3wny bohater <em>The Bear <\/em>przemierza dachy Nowego Jorku, pocz\u0105tkowo w bia\u0142ej koszulce i sportowych spodenkach, jednak szybko si\u0119 ich pozbywa, zostaj\u0105c w samych bokserkach. Po miejskich eskapadach pakuje si\u0119 z butami na kanap\u0119, a potem odpoczywa w towarzystwie odlatuj\u0105cych bia\u0142ych go\u0142\u0119bi. I co? Internet oszala\u0142.<\/p>\n\n\n\n<p>Pomimo og\u00f3lnej gor\u0105czki, dzi\u015b nie piszemy o tym. Co prawda pozostaniemy w temacie kampanii marki Calvin Klein, jednak skupimy si\u0119 bardziej na ubieg\u0142orocznej. Okaza\u0142o si\u0119, \u017ce nie spodoba\u0142a si\u0119 ona Wielkiej Brytanii i zosta\u0142a cz\u0119\u015bciowo zbanowana przez organizacj\u0119 Advertising Standards Authority. Powodem by\u0142o jedno zdj\u0119cie, maj\u0105ce przedstawia\u0107 uprzedmiotowienie kobiet i ich nadmiern\u0105 seksualizacj\u0119.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\"  id=\"_ytid_34428\"  width=\"1170\" height=\"658\"  data-origwidth=\"1170\" data-origheight=\"658\" src=\"https:\/\/www.youtube.com\/embed\/dCbM009btVI?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;modestbranding=0&#038;rel=1&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Obcesowy marketing<\/h3>\n\n\n\n<p>Pewno\u015b\u0107 siebie i zmys\u0142owo\u015b\u0107. Na tych dw\u00f3ch filarach opiera\u0142a si\u0119 kampania Calvina Kleina wiosn\u0105 2023 roku. Wzi\u0119\u0142y w niej udzia\u0142 gwiazdy muzyki, ekranu, wybieg\u00f3w i sportu: JENNIE, Kendall Jenner, FKA twigs, Michael B. Jordan i Aaron Taylor-Johnson, a fotografowa\u0142 ich znany w \u015bwiecie mody duet Mert Alas i Marcus Piggott. Jedno ze zdj\u0119\u0107 zrobionych FKA twigs tak nie spodoba\u0142o si\u0119 dw\u00f3m anonimowym donosicielom, \u017ce zg\u0142osili je do brytyjskiej instytucji Advertising Standards Authority (ASA), nadzoruj\u0105cej rynek reklamowy. Okaza\u0142o si\u0119, \u017ce skargi s\u0105 zasadne. Reklama faktycznie zosta\u0142a uznana za obra\u017aliw\u0105, a marka ma przesta\u0107 jej u\u017cywa\u0107.<\/p>\n\n\n\n<p>Wed\u0142ug ASA <em>reklama wykorzystuje nago\u015b\u0107 i koncentruje si\u0119 na cechach fizycznych FKA twigs, a nie na ubraniach, do tego stopnia, \u017ce przedstawiaj\u0105 j\u0105 jako stereotypowy obiekt seksualny<\/em>. Ponadto, w swoim o\u015bwiadczeniu organizacja podkre\u015bla, \u017ce <em>kompozycja obrazu skupia uwag\u0119 widz\u00f3w na ciele modelki, a nie na reklamowanej odzie\u017cy<\/em>. Zaskar\u017cona zosta\u0142a r\u00f3wnie\u017c fotografia przedstawiaj\u0105ca Kendall Jenner, ale w tym przypadku nie wykryto nieprawid\u0142owo\u015bci.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center has-background wp-block-heading\" style=\"background-color:#feff05\"><a href=\"https:\/\/goingapp.pl\/more\/harvardowi-brakuje-wykladowcow-wszyscy-chca-sie-uczyc-o-taylor-swift\/\" target=\"_blank\" rel=\"noreferrer noopener\">Harvardowi brakuje wyk\u0142adowc\u00f3w \u2013 wszyscy chc\u0105 si\u0119 uczy\u0107 o Taylor Swift<\/a><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Przesadzona reakcja?<\/h3>\n\n\n\n<p>Co na to wszystko Calvin Klein? Stanowisko marki jest jasne . Sytuacja to pomy\u0142ka, a reklama jest <em>naturalna i neutralna<\/em>. &#8222;Obrazy nie by\u0142y wulgarne i przedstawia\u0142y dwie pewne siebie i wzmocnione kobiety, kt\u00f3re zdecydowa\u0142y si\u0119 identyfikowa\u0107 z mark\u0105 Calvin Klein, a reklamy zawiera\u0142y post\u0119powe i o\u015bwiecone przes\u0142anie&#8221; &#8211; m\u00f3wi\u0105 przedstawiciele.<\/p>\n\n\n\n<p>Sama zainteresowana nie wydaje si\u0119 by\u0107 zachwycona afer\u0105. W o\u015bwiadczeniu na Instagramie FKA twigs stanowczo zaprzecza nies\u0142usznie przypisywanej zdj\u0119ciu seksualizacji i nie zgadza si\u0119 ze stanowiskiem ASA. Przekonajcie si\u0119 poni\u017cej.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C18d5xRIncg\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/C18d5xRIncg\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Wy\u015bwietl ten post na Instagramie<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/C18d5xRIncg\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener noreferrer\">Post udost\u0119pniony przez FKA twigs (@fkatwigs)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wyspy poruszone. Fotografia FKA twigs i jej nagiego cia\u0142a z lekk\u0105 kurtk\u0105 na ramionach, jak\u0105 opublikowa\u0142a rok temu marka Calvin Klein, zosta\u0142a uznana za obra\u017aliw\u0105. Tak zdecydowa\u0142a brytyjska instytucja Advertising Standards Authority. Co to oznacza? FKA twigs w ogniu kontrowersji Widzieli\u015bcie ju\u017c najnowsz\u0105 kampani\u0119 Calvina Kleina? Je\u015bli nie, to nadr\u00f3bcie zaleg\u0142o\u015bci i to jak najszybciej.&hellip;<\/p>\n","protected":false},"author":67,"featured_media":111261,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_selected_social_profile":[]},"categories":[6677],"tags":[2740,3826,2014,3649],"thb-sponsors":[],"class_list":["post-111255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-miasto","tag-fka-twigs","tag-moda","tag-muzyka","tag-pop","parent_cat_kultura"],"publishpress_future_action":{"enabled":false,"date":"2026-04-19 05:07:51","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/goingapp.pl\/more\/wp-json\/wp\/v2\/posts\/111255"}],"collection":[{"href":"https:\/\/goingapp.pl\/more\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goingapp.pl\/more\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goingapp.pl\/more\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/goingapp.pl\/more\/wp-json\/wp\/v2\/comments?post=111255"}],"version-history":[{"count":2,"href":"https:\/\/goingapp.pl\/more\/wp-json\/wp\/v2\/posts\/111255\/revisions"}],"predecessor-version":[{"id":111264,"href":"https:\/\/goingapp.pl\/more\/wp-json\/wp\/v2\/posts\/111255\/revisions\/111264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goingapp.pl\/more\/wp-json\/wp\/v2\/media\/111261"}],"wp:attachment":[{"href":"https:\/\/goingapp.pl\/more\/wp-json\/wp\/v2\/media?parent=111255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goingapp.pl\/more\/wp-json\/wp\/v2\/categories?post=111255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goingapp.pl\/more\/wp-json\/wp\/v2\/tags?post=111255"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/goingapp.pl\/more\/wp-json\/wp\/v2\/thb-sponsors?post=111255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}