{"id":118205,"date":"2024-04-12T15:19:44","date_gmt":"2024-04-12T13:19:44","guid":{"rendered":"https:\/\/goingapp.pl\/more\/?p=118205"},"modified":"2024-04-12T15:19:46","modified_gmt":"2024-04-12T13:19:46","slug":"jeden-but-nike-stef-reid","status":"publish","type":"post","link":"https:\/\/goingapp.pl\/more\/jeden-but-nike-stef-reid\/","title":{"rendered":"Jeden but na sprzeda\u017c? Paralimpijka podrzuca pomys\u0142 marce Nike"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Stef Reid, kt\u00f3rej tiktokowe wideo ze \u015bmia\u0142\u0105 deklaracj\u0105 obejrzano ju\u017c ponad trzy i p\u00f3\u0142 miliona razy, wierzy, \u017ce beneficjentami rozwi\u0105zania nie b\u0119d\u0105 tylko osoby po amputacji ko\u0144czyn. Jeden but mo\u017ce by\u0107 alternatyw\u0105 dla ca\u0142ego \u015bwiata.<\/h2>\n\n\n\n<p>Kanadyjka, od kt\u00f3rej zacz\u0119\u0142o si\u0119 ca\u0142e zamieszanie, profesjonaln\u0105 karier\u0119 ma ju\u017c za sob\u0105. Na bie\u017cni uda\u0142o jej si\u0119 zdoby\u0107 m.in. z\u0142oty medal w skoku w dal na Mistrzostwach \u015awiata w Paralekkoatletyce. Stawa\u0142a tak\u017ce na podium podczas igrzysk paralimpijskich w Londynie i Rio de Janeiro. Po odej\u015bciu na sportow\u0105 emerytur\u0119 nie zamierza\u0142a usun\u0105\u0107 si\u0119 w cie\u0144. Dzi\u015b pojawia si\u0119 w mediach jako ekspertka i m\u00f3wczyni motywacyjna. Ch\u0119tnie uczestniczy tak\u017ce w programach rozrywkowych, np. w <i>Celebr<\/i><em>ity MasterChef <\/em>oraz <em>Dancing on Ice<\/em>. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\"  id=\"_ytid_60038\"  width=\"1170\" height=\"658\"  data-origwidth=\"1170\" data-origheight=\"658\" src=\"https:\/\/www.youtube.com\/embed\/J68odxFZqPU?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;modestbranding=0&#038;rel=1&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe>\n<\/div><figcaption><sup>Stef Reid | Rio Paralympic Games | Long Jump T44 Final<\/sup><\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Rywalizacja ponad wszystko <\/h3>\n\n\n\n<p>Stef Reid wykorzystuje swoj\u0105 popularno\u015b\u0107 do tego, \u017ceby prze\u0142amywa\u0107 stereotypy dotycz\u0105ce \u017cycia ludzi z niepe\u0142nosprawno\u015bciami. Kobieta w wieku 16 lat uleg\u0142a gro\u017anemu wypadkowi na \u0142\u00f3dce, w wyniku kt\u00f3rego straci\u0142a praw\u0105 nog\u0119. Amputacja nie przeszkodzi\u0142a jej jednak w spe\u0142nianiu sportowych marze\u0144. Cho\u0107 musia\u0142a zrezygnowa\u0107 z gry w rugby, alternatyw\u0105 okaza\u0142a si\u0119 dla niej lekkoatletyka. \u2013 <em>Nauczy\u0142am<\/em> <em>si\u0119, \u017ce nawet <\/em><i>je\u015bli<\/i> <em>nie mia\u0142abym \u017cadnej ko\u0144czyny, moja g\u0142\u00f3wna to\u017csamo\u015b\u0107 jako osoby pracowitej, skorej<\/em> <em>do rywalizacji i kochaj\u0105cej zabaw\u0119 zostanie<\/em> <em>nienaruszona. Zmieni\u0142y si\u0119 moje zdolno\u015bci motoryczne, ale ja sama \u2013 niekoniecznie <\/em>\u2013 <a href=\"https:\/\/thoughteconomics.com\/stef-reid\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">t\u0142umaczy\u0142a w rozmowie<\/a>, kt\u00f3ra niedawno ukaza\u0142a si\u0119 na \u0142amach portalu <em>Thought Economics. <\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\"  id=\"_ytid_56240\"  width=\"1170\" height=\"658\"  data-origwidth=\"1170\" data-origheight=\"658\" src=\"https:\/\/www.youtube.com\/embed\/vm6YAJeO4ag?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;modestbranding=0&#038;rel=1&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe>\n<\/div><figcaption><sup><em>From Heartbreaking Accident To Paralympic World Champion: Stef Reid<\/em><\/sup><\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Inkluzywno\u015b\u0107 na niby? <\/h3>\n\n\n\n<p>Teraz Kanadyjka zwr\u00f3ci\u0142a uwag\u0119 na problem, kt\u00f3ry tylko pozornie mo\u017ce wydawa\u0107 si\u0119 marginalny. Sw\u00f3j viralowy post na TikToku zaadresowa\u0142a do jednego z lider\u00f3w na rynku sprzeda\u017cy ubra\u0144 i odzie\u017cy sportowej. \u2013 <em>Drogi Nike, czy to mo\u017cliwe, \u017cebym kupi\u0142a tylko jeden but? Po prostu mam jedn\u0105 stop\u0119<\/em> \u2013 zapyta\u0142a si\u0119, wierz\u0105c, \u017ce firma oferuje tak\u0105 us\u0142ug\u0119. Wydawa\u0142o jej si\u0119 to oczywiste, zw\u0142aszcza \u017ce manekiny w niekt\u00f3rych sklepach marki wygl\u0105daj\u0105 jak paraolimpijczycy. Zamiast n\u00f3g maj\u0105 protezy sportowe wykonane z w\u0142\u00f3kna w\u0119glowego. Nike chce promowa\u0107&nbsp;w ten spos\u00f3b r\u00f3\u017cnorodno\u015b\u0107 i inkluzywno\u015b\u0107. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed-tiktok wp-block-embed is-type-video is-provider-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@runjumpstefreid\/video\/7355961228709203232\" data-video-id=\"7355961228709203232\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@runjumpstefreid\" href=\"https:\/\/www.tiktok.com\/@runjumpstefreid?refer=embed\" rel=\"noopener\">@runjumpstefreid<\/a> <p>I love that companies are using amputee mannequins.  I lost part of my right leg in an accident when I was 16. I know how special it would have been as a new amputee to see a big sports brand using that image. But if you are going to use the image, you need to back it up in the way you do business.   Of course companies want to brand themselves as inclusive.   The problem is feel good marketing without the hard work.  It has to be supported by changes in policies and procedures across your business. I&#8217;ve been contacted by three news outlets, so hopefully these questions are asked on a wider scale.  In my experience, it&#8217;s rarely a case of intentional oversight.  It&#8217;s just that no one has asked the question. <a title=\"running\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/running?refer=embed\" rel=\"noopener\">#running<\/a> <a title=\"nike\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/nike?refer=embed\" rel=\"noopener\">#nike<\/a> <a title=\"bladerunner\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bladerunner?refer=embed\" rel=\"noopener\">#bladerunner<\/a> <a title=\"amputee\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/amputee?refer=embed\" rel=\"noopener\">#amputee<\/a> <a title=\"inclusion\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/inclusion?refer=embed\" rel=\"noopener\">#inclusion<\/a> <a title=\"diversity\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/diversity?refer=embed\" rel=\"noopener\">#diversity<\/a> <a title=\"pov\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/pov?refer=embed\" rel=\"noopener\">#pov<\/a> <\/p> <a target=\"_blank\" title=\"\u266c Monkeys Spinning Monkeys - Kevin MacLeod &#038; Kevin The Monkey\" href=\"https:\/\/www.tiktok.com\/music\/Monkeys-Spinning-Monkeys-6746993352891189249?refer=embed\" rel=\"noopener\">\u266c Monkeys Spinning Monkeys &#8211; Kevin MacLeod &#038; Kevin The Monkey<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Na tym jednak ko\u0144cz\u0105 si\u0119 starania przedsi\u0119biorstwa. Okaza\u0142o si\u0119, \u017ce jeden but dla os\u00f3b po amputacji jest nieosi\u0105galny. Od razu musz\u0105 zaopatrzy\u0107 si\u0119 w ca\u0142\u0105 par\u0119, cho\u0107 jej drugi element b\u0119dzie im do niczego niepotrzebny. Rekompensat\u0105 zaproponowan\u0105 eks-sportowczyni by\u0142 jedynie 15-procentowy upust.  \u2013 <em>Je\u015bli zamierzasz si\u0119ga\u0107 po obrazy niepe\u0142nosprawno\u015bci, musisz uprawomocni\u0107 go sposobem, w jaki prowadzisz sw\u00f3j biznes. Dobry marketing bez ci\u0119\u017ckiej pracy to problem. W ca\u0142ej firmie powinny zaj\u015b\u0107 zmiany zasad i procedur <\/em>\u2013 kwestionuje taki obr\u00f3t spraw Reid. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center has-background wp-block-heading\" style=\"background-color:#feff12\"><a href=\"https:\/\/goingapp.pl\/more\/bizuu-paralimpiada-paryz-igrzyska\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kolejne igrzyska paralimpijskie ju\u017c latem. W tym roku sportowc\u00f3w ubierze BIZUU<\/a><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Jeden but. Przysz\u0142o\u015b\u0107 pomys\u0142u<\/h3>\n\n\n\n<p>Nike szybko przesz\u0142o do defensywy i odpowiedzia\u0142o Kanadyjce. Przypomnia\u0142o o tym, \u017ce  jedno z centr\u00f3w dystrybucyjnych w Memphis ju\u017c teraz oferuje niepe\u0142ne pary obuwia. W razie rosn\u0105cego popytu firma zacznie rozwa\u017ca\u0107 ich budow\u0119 w innych stanach. Zar\u00f3wno Reid, jak i Josephine Bridge, za\u0142o\u017cycielka fundacji Positive Bones, wierz\u0105, \u017ce takie zmiany przydadz\u0105 si\u0119 nie tylko osobom po amputacjach. \u2013 <em>S\u0105 ludzie, kt\u00f3rzy maj\u0105 r\u00f3\u017cne rozmiary st\u00f3p. Czasem jeden zu\u017cyje si\u0119 znacznie szybciej ni\u017c<\/em> <em>drugi <\/em>\u2013 <a href=\"https:\/\/www.bbc.com\/news\/newsbeat-68739752\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">przekonuje w rozmowie<\/a> z portalem <em>BBC<\/em>. Czas poka\u017ce, czy trafi do nich odpowiednia oferta.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stef Reid, kt\u00f3rej tiktokowe wideo ze \u015bmia\u0142\u0105 deklaracj\u0105 obejrzano ju\u017c ponad trzy i p\u00f3\u0142 miliona razy, wierzy, \u017ce beneficjentami rozwi\u0105zania nie b\u0119d\u0105 tylko osoby po amputacji ko\u0144czyn. Jeden but mo\u017ce by\u0107 alternatyw\u0105 dla ca\u0142ego \u015bwiata. Kanadyjka, od kt\u00f3rej zacz\u0119\u0142o si\u0119 ca\u0142e zamieszanie, profesjonaln\u0105 karier\u0119 ma ju\u017c za sob\u0105. Na bie\u017cni uda\u0142o jej si\u0119 zdoby\u0107 m.in.&hellip;<\/p>\n","protected":false},"author":63,"featured_media":118206,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_selected_social_profile":[]},"categories":[6677],"tags":[3826,4868,5135],"thb-sponsors":[],"class_list":["post-118205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-miasto","tag-moda","tag-spoleczenstwo","tag-sport","parent_cat_kultura"],"publishpress_future_action":{"enabled":false,"date":"2026-04-22 18:36:03","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/goingapp.pl\/more\/wp-json\/wp\/v2\/posts\/118205"}],"collection":[{"href":"https:\/\/goingapp.pl\/more\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goingapp.pl\/more\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goingapp.pl\/more\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/goingapp.pl\/more\/wp-json\/wp\/v2\/comments?post=118205"}],"version-history":[{"count":5,"href":"https:\/\/goingapp.pl\/more\/wp-json\/wp\/v2\/posts\/118205\/revisions"}],"predecessor-version":[{"id":118230,"href":"https:\/\/goingapp.pl\/more\/wp-json\/wp\/v2\/posts\/118205\/revisions\/118230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goingapp.pl\/more\/wp-json\/wp\/v2\/media\/118206"}],"wp:attachment":[{"href":"https:\/\/goingapp.pl\/more\/wp-json\/wp\/v2\/media?parent=118205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goingapp.pl\/more\/wp-json\/wp\/v2\/categories?post=118205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goingapp.pl\/more\/wp-json\/wp\/v2\/tags?post=118205"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/goingapp.pl\/more\/wp-json\/wp\/v2\/thb-sponsors?post=118205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}